Blog SEO & UX Starter Guide

Blog SEO & UX Starter Guide

For Writers, Marketers & Web Designers

I. BLOG SEO BASICS

1. Keyword Research

  • Use tools like Ahrefs, Ubersuggest, or Google Keyword Planner
  • Focus on search intent: informational, transactional, or navigational?
  • Target a primary keyword and 2–4 related secondary keywords

2. SEO-Optimized Structure

  • Title Tag (H1): Clear, includes the main keyword
  • URL Slug: Short and keyword-focused (/seo-ux-guide)
  • Meta Description: 150–160 characters, includes primary keyword
  • Headings (H2-H4): Use keywords and outline content clearly

3. Content Optimization

  • Word Count: Aim for 800–2000+ words depending on topic depth
  • Keyword Density: Keep 1–2% for the main keyword, naturally
  • Internal Linking: Link to relevant blog posts or product pages
  • External Linking: Reference authoritative sources (e.g., Moz, Google)

4. Technical SEO Tips

  • Mobile responsive layout
  • Fast loading time (<2s ideally)
  • Use alt text for all images
  • Create and submit a sitemap.xml
  • Set up proper canonical tags


II. UX DESIGN FOR BLOGS

1. Readability

  • Use short paragraphs, subheadings, and bulleted lists
  • Font size: Minimum 16px
  • Line height: ~1.5x for desktop
  • Avoid walls of text

2. Visual Hierarchy

  • Use contrast (colors, weights) to guide attention
  • Highlight key takeaways using boxes, quotes, or visuals
  • Add featured image and visuals every 300–500 words

3. Navigation & Flow

  • Add breadcrumb navigation
  • Include “Back to Top” links for long posts
  • CTA placement: Consider sidebar, sticky header, and in-text CTAs

4. Mobile Experience

  • Touch-friendly UI (buttons, spacing)
  • Lazy-load images
  • Avoid intrusive pop-ups


III. ENGAGEMENT & CONVERSIONS

  • Add a comment section or interactive poll
  • Use email opt-ins (e.g., “Get free blog SEO checklist”)
  • Add related posts at the bottom
  • Use exit-intent pop-ups sparingly
  • Retarget readers via Facebook/Google Ads


IV. TRACKING & IMPROVEMENT

  • Set up Google Analytics 4 (GA4)
  • Use Google Search Console to track indexing & performance
  • Monitor bounce rate, time on page, and scroll depth
  • Regularly update and republish old posts (every 6–12 months)


BONUS: Checklist Before Publishing

  • Keyword in title, URL, meta
  • Intro answers the user’s question fast
  • Includes visuals and internal links
  • Mobile + speed optimized
  • CTA included
  • Proofread for clarity & flow

 

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